Demographic profile: Julio is a 44-year-old, single, Puerto Rican-born male. He’s an educated, high-producing hairstylist at a salon in the Upstate.
Quote: “I’ll pick a place I’ve never been in the Upstate, a Latino place. I’m always seeking new friends and good food”
A Day in a Life Narrative: Julio would come in to the hair salon where he works, typically 15 to 30 minutes early, to prepare his day and set up his goals. During his seven-to-eight hour workday, he clocks in and contacts people for appointment reminders. Among the services he provides, Julio does coloring, highlighting, and haircutting. On a typical day, he would work non-stop with about six clients, but on a busy day, Julio would take up to twelve clients, back to back.
As a connector, Julio makes sure his clients meet other beauty professionals in the workplace to explore other services. And due to his exposure to many Latinx clients residing in the Pickens/Oconee/Anderson county area of the Upstate, Julio enjoys making connections between them. Julio relies on his Samsung Note mobile device and access online platforms for work-related matters. He’s a big-time Facebook and Google user, looking to connect with clients and to follow trends and influencers in the hairstyling industry.
After work, Julio spends time with his cat and goes to social media outlets to research places to eat and social events to attend in the Upstate. He texts his friends in the area and makes plans for meetups on his day off. Julio also checks on his family and friends in both Connecticut and Puerto Rico. As a foodie, Julio is always on the lookout for homegrown ethnic restaurants, and as frequent traveler, he adds new bucket list items for upcoming trips. If this was the weekend, Julio would be hitting to new locales in search of homegrown ethnic food, or attending shows.
1. Julio wants to keep up with his frequent travels to other U.S. cities and countries, making sure he includes museum visits and food outings in his itinerary. His yearning to learn about other cultures and ways of being is quite evident in his social media accounts, such as Facebook.
2. Julio strives to continue visiting Puerto Rico, at least once a year, to spend time with his family and friends and to contribute to its economy as an “internal” tourist.
3. In the Upstate, Julio wants to enter online or face-to-face social networks, in particular, Puerto Rican and Latinx communities in the Pickens/Oconee/Anderson county cluster in the Upstate. Food will continue being a major access portal.
4. As a Facebook and Google user, Julio is always on the lookout for new places to eat, events to attend, local music stations venues, and friendships to build in this tri-county system in the Upstate. He’s particularly interested in seeking Latinx and other communities, such as LGBTQ.
5. Julio wants to seek new opportunities to help newly-arrived Puerto Ricans integrate into Latinx communities in the Upstate.
Persona 2: The Friendly-Ambassador
Demographical Profile: Maria is a 43-year-old, single, Puerto Rican-born mother. She’s an educated, college student advisor in the Upstate.
Quote:“I’m sure there are many of us, but I feel like we’re pretty small compared to other Hispanic groups. So it’s easy to connect.”
A Day in a Life Narrative: Before Maria starts her workday as college student advisor, Maria uses her iphone to access social media platforms, and stays up to date with the news via ESPN.com, Apple news, and SKIMM.
As a liaison between company partners and college majors, Maria typically holds daily advising meeting with students, providing them with strategies for job interviewing, conducting company research, writing resumes, building self-confidence and easing anxiety. She often goes out to lunch with her peers and checks her Twitter account for news. She’s not a big fan of Facebook.
After work, she tries to spend time with her son, who works and goes to school full-time. Maria is a very social person, out and about, looking for opportunities to catch up with friends. With her iPad, she some time in Instagram, looking at nostalgic photographs of Puerto Rico, and joining conversations with virtual groups that keep her connected to her hometown island friends. Every now and then, she would be contacted by a long-time friend, who connects Maria with Puerto Ricans considering moving from the island to the Upstate region.
If it was the weekend, Maria would enjoy binge-watching Netflix shows, particular, Spanish-speaking shows that keep her “grounded” and in touch with her Latino culture. She might go for a hike, get her grocery shopping done, or perform some house chores. Once a month, she would venture out to Greenville, for a day of shopping and dining.
Although she doesn’t like cooking, Maria loves to eat, and so every once in while, she’ll have a cooking day when she focuses on making good food.
-Whenever possible, Maria wants to spend quality time with her friends and her son.
-As an informal “Ambassador”, Maria is interested in doing the best she can advising Puerto Ricans in the island who are considering moving to the Upstate, of all places. Oftentimes, she has been the first point of contact for recent arrivals and she’s glad to contribute to this community.
-Maria wants to stay informed with the news, whether these are related to sports, the weather, or to the current affairs in Puerto Rico.
-Maria wants to keep herself “grounded” and in touch with her Puerto Rican and Latina roots through the use of social media outlets, online streaming services.
-Although she doesn’t travel as often, when she does, Maria wants to make sure that her itinerary includes museums and other tourist sites.
-Maria is about seeking new places to eat food and socialize, in particular, Latinx venues.